FOOD & DRINK REPORT 2022-23
In a year of seismic shifts, fish heads are the latest forgotten food trend and puddings offer a little cheap cheer, according to our annual report.
Trends that DEFINED a year
Trends that DEFINED a year
of 18- to 24-year olds have found foodie inspiration on TikTok this year
of us are regularly treating ourselves to a nice bar or chocolate or decadent pud
of respondents said they were “very concerned” about the rising cost of living
A year of moderation and buying “less but better meat”
Welcome to generation RESILIENCE
Welcome to generation RESILIENCE
“The events of the last year have created a difficult backdrop for many people and like all supermarkets we’ve had to judge the mood and react. We’re seeing some big changes. With shoppers being more mindful of their grocery budgets and shopping around for more offers, we have responded by doubling down on our good food promise. We believe budgeting shouldn’t mean compromise. While nearly a quarter of shoppers told us they have ‘switched to supermarket own brands for their basics’, we are proud that our Essentials range, which comes with exceptionally high sourcing and welfare standards, delivers on not just price, but quality and taste.”
JAMES BAILEY
Partner & Executive Director
JAMES BAILEY
Partner & Executive Director